How do HubSpot's advanced email health and maintenance features work?

Here is a more comprehensive explanation as to how Hubspot's email health and maintenance tools work

Why is this Important?

Poor email deliverability practices make it hard for you to reach the inbox and reduces the effectiveness of campaigns. Improving the deliverability of your emails is hard and there isn't always a good way to know how you are doing or how to improve. The email health tool gives marketers confidence in measuring and improving their email deliverability. They will know where they stand and if they are following email deliverability best practices.

How does it work?

Email Health provides a snapshot of email deliverability performance for the last 30 days by combining the most important factors when it comes to Email Deliverability.

• Open Rate

• Click-Through Rate

• Unsubscribe Rate

• Hard Bounce Rate

You can see recommendations for improving each of the four factors and track progress by viewing how Email Health is trending for the last 12 months.

Front End

This is what those who use the Marketing Hub portals interact with and can see:

Back End

This is the backend/machine behind what you see and do which allows you to get great email insights that will further your businesses marketing the best ways possible

If you are excited about HubSpot's features and would like to learn more feel free to contact us!